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The Preppy Style

Preppy style is famous for its clean lines, close fits, high-quality fabrics and more or less modest cuts. The clothing doesn’t reveal too much, yet accentuates a woman’s femininity in a trendy and sophisticated manner. Dressing in preppy style is not that hard, but it requires an excellent sense of what is classy and what’s...


Biggest Spring-Summer Trends

If you are still wondering what they key trends are for the spring and summer of 2013, look no further. Here are the top styles, cuts and colours that will be everywhere and an important part of the modern urban woman’s wardrobe. Monochrome Checks The bigger and the bolder the checks, the stronger the impression on others. Black and...


Women's Spring Tops

With the approach of spring time, it’s time to refresh your wardrobe and create some new outfits for formal and casual events. What’s trendy this spring?  Do you need to invest in many new tops or can you actually transform the old ones into new-looking ones? Urban fashion allows experimenting with colours, materials, cuts and...


Women's Swimwear Trends

If you are planning to go to the beach or at least to the swimming pool this summer, you will need the proper swimwear. Each year the urban fashion stage sees more and more creativity in swimwear – bold prints, fresh styles, unusual cuts and a variety of colours. This summer will be no exception – the classics meet the modern and the...


The Spring Wardrobe for women

This year spring and summer will more or less blend into a big fashion moment, with intertwining style statements. Urban wear is getting braver and braver – colours, accessories, detailing, embellishments – it’s never enough when dressing for a date night, night out or just a casual event. Here are this season’s top picks...